The objective was to repurpose existing content for use in Youtube Shorts, Instagram, and Tiktok. The material was reframed for vertical, and compressed, fast-cut editing treatment was applied to condense the material into a 60-second spot. Filtering and cleanup was also applied to the audio to achieve a professionally recorded effect. Subtitles design based off of the brand's color palette was also animated over the video, and a sleek signature logo animation applied for branding recall at the end.

You may also like

Back to Top