Kita 15s

This spot was built around the insight of moms deliberately turning a blind eye to rising milk prices because it is considered a necessity in the household. We played off the visual pun and amplified the benefit of Alaska offering a more competitive price point, so moms could grab these off the shelf, eyes wide open. Jolina--our celebrity mom endorser--lent her credibility and comedic cues to drive the message down further, encouraging conversion on the spot (pun intended, yet again!) before the spot ended.😆